Do Web3 Brands Really Need Physical Stores?

There is a real-world manifestation of Web3. There is now an official physical location for the Solana Foundation, an organization established in Switzerland that advocates decentralization, development, and security of the network, in Manhattan’s Hudson Yards, according to a recent tweet.

To assist individuals in starting using Web3, the business offers a private booth where users may set up a Phantom wallet and write down their seed word in secret.

NFT initiatives like STEPN and markets like Magic Eden are available for visitors to learn about at other stations, as well as Solana’s Web3 mobile phone, Solana Saga. You’ll find several famous crypto idioms on the store’s T-shirts, hoodies, and hats, such as “WAGMI,” “not financial advice,” and others.

Solana’s first million-dollar NFT collection, the Degenerate Ape Academy, is on show at the store’s virtual gallery. According to a news release, Solana Spaces should regularly include the latest items and brand partnerships.

Real-world integration of Web3

Having a physical site for a Web3 organization may seem strange initially. Still, there are numerous benefits to doing so: For starters, having a physical presence in a prominent location like Manhattan’s Hudson Yards boosts a company’s brand awareness. It’s as if you’re handing out Web3 calling cards the size of a brick-and-mortar business.

Non-Web3 will start crypto then and NFT enthusiasts will no longer be afraid or unsure of the technology. Walking into a well-lit, inviting, authentic retail atmosphere after reading about yet another NFT fraud is less stressful and familiar to crypto doubters.

It’s not as if the Solana Foundation is the first group to do so. For the first time, the Salvatore Ferragamo Soho Concept shop in New York City opened its doors in June.

Visitors to the shop could create one of 256 NFTs by entering a mirror installation inside the store itself. Visitors could mint an NFT from an image captured once they were inside the exhibit using a camera. Solana Spaces is a similar idea, but not identical, in that it aims to give consumers something solid to engage with while still focusing on Web3.

When it comes to Web3, you can’t keep everything all digital. It might accelerate Web3’s introduction into the mainstream by increasing its physical engagement with the real world. Solana Spaces’ performance is still up in the air, but physical shops that make Web3 more accessible to the public might play an unexpected role in the adoption of Web3.

Bridging retail and internet channels by way of online purchases

Businesses have struggled to maintain a consistent customer experience. Since “omnichannel” has become the retail industry’s new buzzword, this might include e-commerce, brick-and-mortar, and social media.

This, however, is a lot simpler than it seems. A few things must be in place to meet customers’ needs from every walk of life—the unification of data across all touchpoints and an advanced IT stack. Even the most well-known merchants have been unable to become organized in this regard.

As a result, some businesses have produced something completely original: Digital stores that seamlessly integrate online and offline purchasing.

E-commerce has been altered by virtual shopping. There is no need to reorganize product lists. You or your avatar could move around the business in real-time. Augmented and virtual reality technologies allow you to experience 3D-rendered interactions and displays.

Increased capacity for personalization

Any firm that wants to generate client loyalty must personalize its products and services. Most customers (80%) prefer to do business with companies that provide personalized service. An overwhelming majority (75 percent) believe that ‘live consumer profiles’ can improve the purchasing experience.

It’s common for e-commerce to finish the personalization with product recommendations or discounts.

This may lead to a rise in sales. The problem is that it doesn’t encourage customers to explore your brand’s surroundings and participate in the culture around your product catalog.

Regarding digital connectivity and innovation, Nike has always been at the forefront. As a result, it’s not a surprise that they were the first firm to enter the metaverse.

Customized virtual experiences are becoming a significant focus for Nike. The company is submitting various trademarks for virtual footwear and clothing. This is an indication that NFTs will be released shortly.

Look around!

We’re on the cusp of what the metaverse has in store for us.

Thus, there are no limits on what online enterprises may accomplish in this new market.

When it comes to e-commerce, there’s little doubt it will transform in ways that we can’t even begin to conceive.

As the first web3.0 e-commerce metaverse, COMEARTH enables businesses and artists to develop exceptional commerce experiences while consumers can find everything in one location.

Become a star in the COMEARTH!