How brands are harnessing the power of having their own NFT marketplace

Crypto collectibles are the talk of the town. Unquestionably, NFTs have helped brands across the world to directly reach out to their target audience. They are using it while organizing marketing campaigns, promoting products and services, and also engaging effectively with customers. Let us explore how NFTICALLY’s white-label solutions facilitate brand-building. 

Quickly launchable – With intense competition in the metaverse, brands need to focus on market penetration to strike gold. Likewise, they need not incur heavy capital expenditure for launching their NFT marketplace. We offer affordable monthly and yearly subscription plans that will cater to your requirements perfectly. Hence, national and international brands can make a big impact quickly. 

Plethora of features – Brands can enhance their credibility by coming out with an NFT. The key features available in our subscription packages are gas-free minting, multi-chain compatibility, a custom URL, premium business reports, widgets, integrated wallets, and an advanced scanner to detect counterfeit collectibles. 

All-in-one solution – Undoubtedly, brands face a lot of challenges when they establish an NFT marketplace. However, our white-label solutions help in dealing with those problems effectively. Crucial aspects like SEO, CRM, data analytics, technical support, API access, and organizing NFT airdrops are taken care of. 

How can brands use NFTs and get into an advantageous position?

Promotional tools – GIFs, memes, tweets, photos, videos, audios, artwork, etc can be minted as an NFT. Brands can utilize crypto-collectibles for creating value, generating revenue through auctions, and also revamp their promotional strategies as per the tastes and preferences of the customers. Organizing contests and competitions and distributing digital tokens to the winners is one way to impress the target audience. This also creates a positive buzz across instant messaging apps and social media channels. 

Various use-cases – Before developing an NFT marketplace, it is essential to finalize the value proposition. NFTs can be issued in the form of merchandise and consumers will make bids to purchase the rare collectibles during auctions. Further, the integration of 3D elements along with technologies like Augmented Reality (AR) and Virtual Reality (VR) will be a game-changer. Brands can slowly shift their focus from creating a utility to offering an experience like no other. Attracting new customers and satisfying the needs of the existing user base will be crucial in both the short and long run.

Handling perception – Brands can make a strong appeal to their customers by issuing NFTs. Amidst the dynamic market conditions, it is important to take into account the changing needs and wants of users. Crypto collectibles help in boosting trust in the minds of the target audience. Owners of NFTs will receive benefits in the form of authenticity, transparency, uniqueness, and interoperability. The value of digital collectibles will depend on factors like the extent of scarcity, interest amongst the community, the level of rarity, and the floor price. 

Analyzing how social tokens help brands to boost their image?

NFTICALLY offers comprehensive white-label solutions that suit the requirements of celebrities and influencers. Popular personalities across genres can release social tokens and build their fanbase. Issuing these digital assets during events and promotional campaigns will create a positive buzz. 

VIPs and VVIPs can reach out to their followers by conducting airdrop campaigns for distributing social tokens. Lucky ones who get hold of the exclusive NFT will cherish it forever. Primarily, the focus will be on monetizing fame and enhancing the reputation of celebrities. 

For instance, musicians can sell tickets, passes, and unreleased tracks as NFTs. They can maximize their traction ahead of a performance or a concert. In the long run, famous personalities can build a robust community of die-hard fans and admirers. 

Holders of social tokens will receive access to special privileges. They can also unlock one-of-the-kind content and get closer to their favourite personalities. Celebrities can also set up their own store, promote their brand, and share their thoughts on a range of issues. 

The addition of logos, attractive taglines, and usage of the right hashtags will offer a sense of exclusiveness to fans. Flexibility is guaranteed as brands can make adjustments in the language and timezone as per their preferences. 

Wrapping Up

Undoubtedly, the interest in Web 3.0 is growing with every passing day. Hence, brands across the globe can take a step forward now by developing their NFT marketplace in collaboration with NFTICALLY. The future of the creator economy may also change due to the evolving laws related to copyright, trademarks, and intellectual property. Want to get a stronghold of the metaverse? Reach out to us now for launching your NFT.